I bring deep agency experience to teams who love solving tough problems and care about building intuitive, visually refined products. I’ve worked with both global brands and startups, and I’m now focused on helping SaaS and wellness companies create user-centered digital experiences. This approach is grounded in strategy, systems thinking, and strong visual execution—reflected in the principles below.
I craft digital products and experiences for global brands, balancing strategy with execution to drive measurable impact.
I craft digital products and experiences for global brands, balancing strategy with execution to drive measurable impact.
I craft digital products and experiences for global brands, balancing strategy with execution to drive measurable impact.
I build modular design systems that streamline workflows, improve consistency, and help teams move faster.
I build modular design systems that streamline workflows, improve consistency, and help teams move faster.
I build modular design systems that streamline workflows, improve consistency, and help teams move faster.
I lead with empathy and purpose, turning insights into design solutions that create value for users and businesses.
I lead with empathy and purpose, turning insights into design solutions that create value for users and businesses.
I lead with empathy and purpose, turning insights into design solutions that create value for users and businesses.
Smarter Gardening for People & Wildlife
Discover how user insights shaped a gardening app into a purpose-driven platform—supporting intuitive tools, community education, and sustainable practices for gardeners of all levels.
mobile app
end-to-end UX/UI
high-fidelity prototyping
Smarter Gardening for People & Wildlife
Discover how user insights shaped a gardening app into a purpose-driven platform—supporting intuitive tools, community education, and sustainable practices for gardeners of all levels.
mobile app
end-to-end UX/UI
high-fidelity prototyping
Smarter Gardening for People & Wildlife
Discover how user insights shaped a gardening app into a purpose-driven platform—supporting intuitive tools, community education, and sustainable practices for gardeners of all levels.
mobile app
end-to-end UX/UI
high-fidelity prototyping
Humanizing Finance to Build Trust
Learn how we turned complex financial content into a trusted digital experience in just 8 weeks.
corporate website
b2c financial services
design system architecture
Humanizing Finance to Build Trust
Learn how we turned complex financial content into a trusted digital experience in just 8 weeks.
corporate website
b2c financial services
design system architecture
Humanizing Finance to Build Trust
Learn how we turned complex financial content into a trusted digital experience in just 8 weeks.
corporate website
b2c financial services
design system architecture
A Research-Led Redesign for a Seamless Experience
See how we transformed research insights into scalable design strategies for Cole Haan’s digital storefront.
e-commerce redesign
component-based UI kit
agile workflows
A Research-Led Redesign for a Seamless Experience
See how we transformed research insights into scalable design strategies for Cole Haan’s digital storefront.
e-commerce redesign
component-based UI kit
agile workflows
A Research-Led Redesign for a Seamless Experience
See how we transformed research insights into scalable design strategies for Cole Haan’s digital storefront.
e-commerce redesign
component-based UI kit
agile workflows
Crafting a Boutique Resort on a Budget
Explore how smart design decisions led to a successful opening season—and helped a boutique resort stand out in a crowded market.
hospitality website
end-to-end experience
no-code development
Crafting a Boutique Resort on a Budget
Explore how smart design decisions led to a successful opening season—and helped a boutique resort stand out in a crowded market.
hospitality website
end-to-end experience
no-code development
Crafting a Boutique Resort on a Budget
Explore how smart design decisions led to a successful opening season—and helped a boutique resort stand out in a crowded market.
hospitality website
end-to-end experience
no-code development
My agency background shaped a balanced approach to product design—one that blends strategy, systems thinking, and visual craft. The projects below reflect that range.
Helped shape enterprise tools across IBM business units—collaborating with brand, UX, and front-end teams.
Helped shape enterprise tools across IBM business units—collaborating with brand, UX, and front-end teams.
2022: Developed strategic positioning for Xerox’s research incubator—and explored how it could be expressed visually and verbally through a conceptual website.
2022: Developed strategic positioning for Xerox’s research incubator—and explored how it could be expressed visually and verbally through a conceptual website.
2022: Designed a bold, editorial-style website that earned a Communication Arts Webpick, blending strategy with visual storytelling.
2022: Designed a bold, editorial-style website that earned a Communication Arts Webpick, blending strategy with visual storytelling.
2020: Partnered with the YWCA to deliver messaging and creative focused on unity and inclusion during a time of national crisis.
2020: Partnered with the YWCA to deliver messaging and creative focused on unity and inclusion during a time of national crisis.
2020: Contributed UX and animation support to refine key enterprise product touchpoints.
2020: Contributed UX and animation support to refine key enterprise product touchpoints.
2021: Designed and launched a microsite for Affirm’s new credit card—driving engagement through clear messaging and clean design.
2021: Designed and launched a microsite for Affirm’s new credit card—driving engagement through clear messaging and clean design.
What drives my design approach—and how I create impact.
Have a project in mind or just want to connect? I’m open to collaborate—let’s make something awesome.